First the Emmys died, and now the Oscars.
Following the lowest-rated Emmys since 1990, the strike-hindered ratings performance of a severely truncated version of the Golden Globes and a nonstruck airing of the Grammys that nonetheless disappointed, Sunday night’s presentation of the 80th Annual Academy Awards on ABC hit an all-time ratings low.
According to overnight fast national ratings, the awards averaged a 10.7 rating among adults 18 to 49 and was seen by 32 million viewers. In the demo, that’s down a sharp 24% from last year and the lowest on record. Among viewers, that’s a 20% drop. The previous all-time low was in 2003.
Sunday night’s Oscar telecast, where “No Country for Old Men” took the top prize, was expected to underperform given the lack of movies with broad boxoffice appeal vying for best picture. ABC and producers also were unsure whether the Oscars were going forward with a full production until the writers strike was resolved Feb. 12, resulting in a last-minute scramble to prepare and market the show.
I stuck around for the first 45 minutes or so, then I just had to split. It was boring. It was lackluster. John Stewart was barely funny. Heck, the actors looked like they didn’t want to be there.
Not.memorable.
Or maybe I’m just getting too old?
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Academy Awards, Oscars, Hollywood
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