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This was one of the great phrases uttered by ‘Deep Throat’ to Bob Woodward back in the early 70s when the Watergate scandal was in full swing. Ironically, 30+ years later, Mark Felt could be repeating that phrase, but this time, in relation to his money grubbing relatives.

I just finished reading the full Vanity Fair story revealing the identity of ‘Deep Throat’  – W. Mark Felt, at the time the number two man at the FBI. The article paints a picture of a man in conflict. A man desperately concerned with the perception of others. The reason he kept his identity a secret for so long was simple – he was worried about what other people would think of his actions. He worried about people accusing him of being disloyal. He worried about not upholding the honor of being an FBI man. By staying quiet, he could avoid any public scorn. He could avoid having to confront the issue. It was a safe place to be. As long as he was anonymous, his shame could stay deep inside his conscience.

What was it that broke Mark Felt’s silence? It wasn’t Woodward. The Vanity Fair piece makes a point to emphasize that Woodward didn’t want to break his promise to keep Felt’s identity hidden. Even to the end, he kept his conversations with Felt’s family vague. I respect that.

Carl Bernstein didn’t force Felt to come out either, although the story recounts an instance where Bernstein’s son told a friend that his Dad fingered Felt as the infamous source. 

Ben Bradlee kept his word too…he didn’t out Felt.

So, what was it? What was it that pushed Mark Felt to finally tell the world who he really was?

It was the money.

No, Mark Felt didn’t feel the need to get rich over his celebrity. He was content to let his secret die with him. It was Felt’s family who pressured the former FBI agent to announce his identity. Over the course of 3 or 4 years, Felt’s daughter Joan led the charge which pushed him to go public.

In the Vanity Fair piece, Joan Felt recounted the following:

“Bob Woodward’s gonna get all the glory for this, but we could make at least enough money to pay some bills, like the debt I’ve run up for the kids’ education. Let’s do it for the family.”

“Let’s do it for the family.” A ‘Class A’ guilt trip line if I’ve ever heard one. 

Joan Felt guilted her father into revealing his secret so she could profit from it. She secretly hoped that Felt and Woodward would collaborate together on a book. Why? Because the two coming out together would mean more money for her. Woodward’s marquis name would be good for at least another couple of million dollars in royalty advance money.

Look at all the pictures released yesterday during the moment when Felt met the media at his front door. Who is there with him? Joan Felt. Who’s smiling larger than anyone? Joan Felt. Who is posing with Mark Felt in Vanity Fair? Joan Felt. And why not? Joan Felt is getting her 15 minutes of fame.

Yet Mark Felt’s smile is not nearly as bright.

The former FBI agent now known as ‘Deep Throat’ will die soon. He’s reportedly 91 years of age, and his memory of the Watergate days has weakened. Years from now though, Joan Felt will be still be banking proceeds bought from the secret her father tried so hard to keep.

Joan has it all figured out.  A father’s $hame can make you rich.

More: NYT provides more evidence of the Felt greed.

UPDATE: I WAS RIGHT.