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"I sort of felt ashamed, and didn’t really want to be associated with being an American," said Berns Rothchild, who lives in New York City and voted for John Kerry.

Rothchild, 35, is selling blue bracelets that say "COUNT ME BLUE," while Laura Adams, of Fairway, Kan., offers blue bracelets that say "HOPE." The McKnight family, of Moscow, Idaho, is even more direct; their black bracelets proclaim: "I DID NOT VOTE 4 BUSH."