Life Magazine will shut down, for the third time, after it releases the April 20 print issue. It is the latest magazine to shut down as more readers desert print publications for online news and photos.
“Growth requires taking risks and the potential upside was huge, but unfortunately the timing worked against us,” Time Inc. Chief Executive Ann Moore said. “The market has moved dramatically since October 2004 and it is no longer appropriate to continue publication of LIFE as a newspaper supplement.”
Duh.
One cool thing though…
Time will make LIFE’s collection of 10 million images available online, with “the most important collection of imagery covering the events and people of the 20th century” available for free for personal use, it said.
That’s smart.