"If your book isn't digital, it's less valuable."

Kassia Krozser talks with Carolyn Pittis from HarperCollins and chats about the publishers online marketing initiatives. It’s a good read.

Unfortunately, they didn’t talk enough about Harper’s digitizing initiative, a topic of great interest to me. HC has taken the lead by making digitization a priority. It would behoove other publishers to follow in their footsteps.