Find out what the customer wants.
One of the best ways to know a customer is to meet them yourself. If you can’t do this in person, you can do this “virtually” without leaving your desk. Use your website to survey the tastes of your readers. Find out what products they like the most and what they would like you to produce in the future. Offer multiple formats – print, audio, and eBook versions. If a title isn’t available in anything other than the print edition, ask your customers if they would enjoy purchasing a digital version of the paper book you’re offering. You’ll be amazed by what they’ll tell you.
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