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Steve Job’s Reality Distortion Field Lives On!

I just got through watching an Apple demo video that spends time talking about fans. That’s right. Fans that cool the machine. But this isn’t just everyday cooling. No!

“Air is pulled into vents and propelled through sculpted cavities by fans with asymmetrically positioned blades.”

And I was mesmerized!

Screen Shot 2012 06 11 at 12 40 58 PM

Magic.

Apple Hype

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It begins.

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Why do we care so much? Geeks care; we know that. And I’ll admit – for the past few years, I too cared – about the next iPhone, the iPad, etc. But now that we are pretty much fully conditioned to the stuff Apple brings to market, why do we continue to swoon? Is it left over mystique from the Steve Jobs era? Without Steve and the magic, isn’t Apple just another tech company?