by PunditGuy | May 11, 2011 | Social Media |
While this falls into the “duh” category for most businesses, it is actually a revelation to book publishers. Their customers have traditionally been middle men – distributors, brick and mortar stores, wholesalers, etc. For the most part, their real customer (the reader) has been elusive. At least, elusive within the means of the publishing house. Pre-Internet, it was acceptable for a publisher not to have a direct relationship with the reader. But now, there’s no excuse to not know your customer – their wants, needs, desires. One only needs to look to social networking for the answer. You just might need to thicken up your skin though. Customers will tell you the truth, not to your face of course, but to others, in public, on the internet. You’ll want to monitor specific places to eavesdrop into their conversations. Don’t worry, you’re not invading anyone’s privacy. Your customers will gladly allow you to drop in on the conversation.
Stephen Palmer at Beyond the Cover gives some hints on what to do if you’re a publisher in need of customer information.
by PunditGuy | May 1, 2011 | General |
UPDATE: First picture of the dead body of Osama Bin Laden?
MORE: Video of Bin Laden mansion burning.
In minutes, the President of the United States is expected to report that Osama Bin Laden, the individual behind the 9/11 terrorist attacks in the United States, is dead.
Dead.
Finally.
Sources say that the U.S. has the body.
11:36 PM Eastern Time: President Barack Obama has just announced that Osama Bin Laden is dead. George W. Bush would have wanted to make this announcement years ago. He couldn’t do it in 8 years as President. We’ve continued to hunt for the central figure in the war on terrorism since, and tonight, on May 1, 2011, the news is finally in.
Bin Laden is dead. Hiding in plain sight, in Islamabad Pakistan.
Now what?
Will terrorism increase? It’s likely. Will there be a short term intensification of terrorist response to this news. Probably. Is Barack Obama the right leader for this time? What can we expect in the coming days?
No one knows.
What we do know is this matters. This is a major story. It brings a certain amount of closure; closure for the people of New York City, Washington DC, and Shanksville, PA.
In fact, this provides closure for every American.
MORE: Shot in head | US tracked couriers to Bin Laden’s compound |
