The Abrams booth at Book Expo America ’10.
I’ll give them an “A” for creativity, but really, what the heck is that thing? Wikipedia calls it a Typewriter. I mean, I know what a laptop looks like, and I still have a PC keyboard laying around someplace, but what is that big black thing with the paper sticking out of the top? What do you do with it?
What message does this send? A visual like this says one thing – we’re out of touch. Again, I can’t fault them for trying to stand out, but stand out they do, with a big piece of hardware that most people haven’t seen or used in decades. It’s fitting.