We Tell Stories

I just came across this today. It’s a new digital writing project from Six to Start and Penguin called “We Tell Stories”. Over six weeks writers will be creating stories that take full advantage of the immediacy, connectivity, and interactivity of the web.

It’s great that a traditional book publisher like Penguin is embracing this kind of project. Publishers need to experiment with technology – mobile, online and offline as well. Yet they still need to focus on doing things that make money. It’s not clear to me what the business model is behind “We Tell Stories”, other than the normal hope that page visits will translate into print book sales at Penguin’s website.

Nonetheless, it’s clear Penguin has a foothold in digital publishing. They’re taking risks to discover what works. That’s better than many book publishers who are content to wait and see.

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eBooks, Digital, Penguin, Publishing

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