Psychological Warfare

“We mustn’t go too far with our US success.”

So says the chairman of Toyota, fearing political backlash if the car maker does not give their US rivals some breathing space.

That’s got to wig out the guys at General Motors. And Ford too.

What Toyota really means to say is this…It’s OK, we’ll let you catch-up just a bit, but not too much. Just enough to get your hopes up, then we’ll walk all over you again.



  1. I’m not an economist, but doesn’t the falling dollar have a hella lot more to do with this than “helping GM”?

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