In a few weeks, I’ll be speaking at an event attended by book publishers, their management and go-to people. I’m excited about the opportunity, and I’m definitely looking forward to meeting my next customer. Problem is, it’s often easy to mess up a networking opportunity. After all, I’m not going just to hear myself talk. I’m going to share news about how business can be helped by the products we offer. It’s not enough to show up, sit in the back of the room, wait for my turn to speak, finish then hurry back to my hotel room. You gotta ‘press the flesh’, baby!

Here are some helpful hints (and reminders) on the art of networking. And it doesn’t hurt to stand out in a crowd either.

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