Form communities – there’s power in numbers.
You may have heard that forming “communities” is an important thing in the digital age. It’s true, people like to gather with others and share about things they have in common. As a book publisher, you can get to know more about your customers by forming communities around the authors they follow. One way to do this is to host author “chat” sessions online. Another way is to segment your customer base by product and send them targeted emails according to the genre of the books they buy.
But what if you don’t have a sophisticated website? What if your site is really just an online version of your print catalog? You can still gain access to unique customer information through partnerships with your vendors and licensees.