Apple Hype

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It begins.

Apple WWDC: 8 Things to Expect

What will Apple announce on Monday?

Apple WWDC preview: What the analysts are saying

Apple’s WWDC is coming: Here are the 7 things that actually matter

Why do we care so much? Geeks care; we know that. And I’ll admit – for the past few years, I too cared – about the next iPhone, the iPad, etc. But now that we are pretty much fully conditioned to the stuff Apple brings to market, why do we continue to swoon? Is it left over mystique from the Steve Jobs era? Without Steve and the magic, isn’t Apple just another tech company?

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